Skip to content

NSPCC – Look, Say, Sing, Play information for Practitioners

Look say sing play NSPCC banner

The NSPCC Look, Say, Sing, Play campaign provides tips and hints on how parents can help their child’s brain develop and strengthen their bond with them as well as sharing some of the science behind early brain development.

These science based tips and resources are based on the early – learning experts at Vroom, which is a US public health initiative helping parents and carers give children a great start in life. 

So we are working with the NSPCC to help families with supporting their children, from newborns to 2 year olds.

We would love health and childcare professionals in Knowsley to be part of this!

Research shows that when a parent responds positively to their child by speaking, gesturing or touching, it helps shape brain architecture by building and strengthening the neural connections that babies need to develop communication and social skills.

This evidence-informed, strengths-based approach is carefully designed to support parents and carers to understand more about the importance of the first 2 years of a child’s life and the many simple but highly effective things they can do to build strong foundations for their baby’s future.

Look Say Sing Play Launch

Look, Say, Sing, Play Launch in Merseyside!

We have launched a local campaign to help parents & carers have more high-quality interactions with their baby (under 2) to support brain development.

The launch took place on Wednesday 2nd February 2022

To watch the launch you can access the full recording or view it on this page.


Look Say Sing Play resources and information

More information, including resources for practitioners and families, is available from the NSPCC. This includes leaflets, session plans, activity sheets and much more. 

LSSP_resources – Look Say Sing Play Resources presentation. 

We need your help

We need your help to spread the word about Look, Say, Sing, Play.

We’re really keen to hear from Knowsley professionals and community organisations who work with families with 0 to 2 year olds who can help support this important work. To find out more about how you can get involved in the campaign, email:

Skip to content